Nursery Today magazine

About Nursery Today


Established in 1997, Nursery Today is the leading monthly nursery trade title for the UK Nursery market. 

The magazine is published twelve times a year and is sent directly to professionals working on all sides of the nursery business.

Nursery Today is a UK trade publication with a circulation of 4,443 readers, sent to all major buyers, independent retailers, suppliers and manufacturers of infant nursery products. With regular product features, many news sections, nursery trade gossip and columnists, it is an essential read for anyone working within the nursery trade - be it retailer, supplier or anyone in between.

Having worked with nursery manufacturers for many years, we can give you all the advice needed to increase sales of any nursery products to the UK market. Whether you have one product or hundreds of ranges, feel free to get in contact to find out how Nursery Today can play an essential part in your marketing mix and help achieve sales growth with nursery retailers.

Nursery Today works closely with The Baby Products Association (BPA), which represents manufacturers and importers of nursery products, as well as the organisers of all the major global nursery shows and is also the only UK member of the BCMI.

Don't just take our word for it...


John Barker - Pramland (independent retailer)
As a regular reader of Nursery Today I find the magazine very useful for keeping up to date with new products and announcements. I especially like to see and read contributions from other retailers, it's great to learn about other stores that are doing well allowing us to 'borrow' some great ideas from them thanks to Nursery Today. 

Myra Gotterson - East Coast Nursery
Nursery Today is a brilliant platform for building up brand awareness and raising our company profile. With such a breadth of cross-category marketing opportunities we are always sure to find a feature that fits our advertising needs so we are guaranteed to get even coverage across all of our range. What's great about Nursery Today is that not only is it a brilliant means of advertising, it's also a fantastic way of keeping up to date with everything new in the world of Nursery.
The Nursery Today team are always helpful and a real pleasure to work with; they give us the freedom to promote our products the way we want which has really helped us maintain our brand personality and convey our company ethos to our target audience. Because the Nursery Today team are experts in the field they are always on hand to offer valuable advice and support which is always reassuring.



Nursery Today is part of Lema Publishing Ltd., which publishes magazines in the toy, licensing, christmas, gift, greetings, party and art licensing sectors.

Social Links