In the business-to-business press, there is only one way to judge who is market leader: the volume of advertising carried by publications. For many years now, Nursery Today has carried more display and classified advertising than any other title in the market. The 2009 figures once again show how comprehensive our market leadership is; across the year Nursery Today enjoyed a 90 per cent share of the market in volume terms, which gives us a decisive lead over our only direct rival, and the first half of 2010 has seen this trend continue.
We have enjoyed this tremendous level of support because we fulfil advertisers' requirements, delivering a publication that reaches all of their target audience and which, most importantly, they know their customers want to read. Nursery advertisers know where their money works best for them – in an established title, run by people who know the toy trade, a magazine which continues to prove itself as the UK’s number one toy trade journal.
What can Nursery Today offer you?
Individual Incentives and Discounts - Special introductory discounts available for first time advertisers. Clients who offer forward commitment also receive special incentives.
Special Executions – Lema Publishing prides itself on being able to promote your products in anyway you feel is right, whether it’s glitter on the page or your own dedicated supplement.
Complete coverage - Of all the nursery sector’s decision makers, the people who you need to ensure see your products.
Extensive Client Support – Whether you’re new to the business or a large corporation, we will offer assistance all the way, from advert make-up to editorial support.
Exclusive Cross Sector Marketing – Nursery Today is part of Lema Publishing, which produces magazines in the toy, character licensing, Christmas, gifts, greetings and party sectors – helping you promote your products in all the relevant sectors, no other nursery trade publication can offer this unique mix.
Trade Show Presence - We always have a stand at all the main UK shows, so through us you can have a trade show presence, showing your products and promoting your brand strength across the UK whether or not you have your own booth at the show.
Nursery Today is essential reading for everybody in the industry. You can therefore be confident that your company’s message is seen and read by your target audience,the buyer of nursery product.
Nursery Today has an enviable reputation of carrying advertising that actually works.To find out more about how we can help you grow your business, contact Christine Contreras on 01442 289936 or email: christine@lemapublishing.co.uk
SHOW CATALOGUES
Working very closely with the organisers of the annual BPA Baby and Child and Harrogate Nursery Fairs, Nursery Today produces both the official show catalogues.
TRADE ASSOCIATION
The staff of Nursery Today work closely with The Baby Products Association(BPA) which represents manufacturers and importers of nursery products.
EXCLUSIVE CROSS SECTOR MARKETING
Nursery Today is part of Lema Publishing Ltd., which produces magazines in the Toy, Licensing, Christmas, Gift, Greeting and Party sectors. No other publisher offers this unique mix of titles.