Baby Brands Direct support retailers and e-tailers

Baby Brands Direct has always had a strict policy on their registration process but is now increasing restrictions to protect genuine retailers. 

On registration, customers are asked some simple questions about their business so that Baby Brands Direct can establish how they trade. Customers who poorly represent brands on-line, who trade on auction sites or are market traders, for example, will not be accepted. This is because this kind of customer who does not have overheads like a shop premises or stock holding are more inclined to start price wars where no-one benefits.

Vanessa Blake, director of dreamgenii® said “The dreamgenii® brand we have built up is extremely important to us and we welcome the support Baby Brands Direct gives us in working to ensure that realistic prices are realised in stores and that our brand is not de-valued in the marketplace. This is beneficial for all, especially the retailer”.

All new customers are welcome and if confirmation of a genuine shop is established the registration will be accepted quickly. Customers who are in the planning stages of their new business may be asked to provide proof of their new venture which could for example be a copy of a lease agreement or a link to their website during the construction stages.

Baby Brands Direct stock the best brands, the best products at the best prices and offers an easy to use website for independents and department stores to preview and buy stock online for next day delivery with minimum carriage paid orders at just £200. For more information about Baby Brands Direct and their customer loyalty scheme, simply register at www.babybrandsdirect.co.uk.

Tel: 0845 370 8370      Email: sales@babybrandsdirect.co.uk
Web: www.babybrandsdirect.co.uk

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