Nursery Today magazine

BeSafe appoint Paul Sirett as UK Country Manager

BeSafe, the Award winning innovative car seat Brand has appointed Paul Sirett to head up its new UK operation FROM 1ST December 2010

BeSafe, the Award winning innovative car seat Brand has appointed Paul Sirett to head up its new UK operation FROM 1ST December 2010.

This follows the recent announcement that HTS BeSafe were establishing their own organisation in the UK after a number of years being successfully distributed through the Gro Company.

The new BeSafe UK organisation will take over deliveries to Retailers from 1st December 2010 and full contact details and order/delivery information is being posted to Retailers w/c 15th November.

Paul brings significant nursery experience to HTS BeSafe having previously been BRIO UK Country Manager and Sales Director for Mamas & Papas before establishing a Nursery Distribution organisation both at Treasure Trove Toys and most recently of his own.

Frank Lilleheil, Export Manager HTS BeSafe stated: ‘We are delighted to have Paul on board to spearhead our growth plans for UK and build on the foundation Gro Company developed with us. Priorities will be to provide continuity of service to existing BeSafe stockists and to put programmes in place to accelerate the growth of our business together.’

Paul Sirett commented: ‘This is a very exciting time to be joining HTS BeSafe with a pipeline of new products coming and commitment to invest in long-term growth in UK. I am really looking forward to meeting the HTS BeSafe retailers as quickly as possible now.’

HTS BeSafe can be contacted on Tel. +46 36 18 16 90 or UK +44 (0) 1606 814 638 E-mail. sales@hts.no  www.hts.no
Paul Sirett can be contacted on Tel. +44 (0) 7810 541 149 Email. sirett@hts.no


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