Nursery Today magazine

Kiddicare named seventh most influential internet retailer

Scott Weavers-Wright, Kiddicare, named seventh most influential internet retailer in Retail Week’s Etail Power List

Kiddicare partner Scott Weavers-Wright has taken seventh position in Retail Week’s ranking of the 50 most powerful people in online retail.

The Etail Power list recognises the top influential figures within the ecommerce industry, highlighting those whose innovations are making the greatest impact in the market. Top names include Nick Robertson, the Founder and chief executive of ASOS; Jeff Bezos, the President and chief executive of Amazon and Jonathon Brown, the Head of online at John Lewis. The list is compiled in association with Bazaarvoice, PayPal and endorsed by IMRG.

Scott Weavers-Wright took seventh position based on the work he, and wife Elaine, have put in to transforming Kiddicare into an online force to be reckoned with. The tireless innovation and willingness to experiment with multi channel technology, at their Peterborough store and distribution centre, has allowed the business to keep growing at an exceptional rate, year on year.

Weavers-Wright’s dedication in the improvement of the online shopping experience for his customers has seen the introduction of cutting edge technology, creating an efficient model for customers and back end processes within the business, including:

• A bespoke ERP picking system which is now responsible for shipping in excess of 100,000 items per month, with a zero errors, to fulfil the rate of customer orders
• An interactive customer community which, since its launch,  has reduced customer service enquiries by a third and upped Kiddicare’s pick-up rate of customer calls  to 98%
• More than 2,500 service and sales videos designed to aid customers in their decision making process, and also answer any assembly queries once they’ve received their items. These videos received over 1 million views in October 2010  alone
• The launch of a paid-for merchandising system, which allows nursery brands to position themselves more prominently on the Kiddicare site
• A reviews platform which allows customers to rate the products they’ve purchased and recommend them to other shoppers. The site now hosts 85,000 customer reviews
• A customer video review system is also now available, whereby parents can upload their own video review as well as a written review
• The functionality to navigate the site by review attribute, so customers can find exactly the right product for their needs, based on the recommendations of other users
• As standard next day delivery service before 5pm, with the ability to rearrange deliveries via SMS direct with the driver

The innovation doesn’t stop there, in November 2010, Kiddicare is launching a transactional mobile version of the website and transactional iPhone app that allows users to scan barcodes in rival stores and check delivery and prices against Kiddicare’s.

Scott Weavers Wright comments ‘It is a great honour to be recognised within the Etail Power List. At Kiddicare, we always strive to ensure the best customer experience by utilising the latest technological innovations. To be included within the list proves that the way we are operating Kiddicare is making a difference to the e-commerce industry as a whole. This is also demonstrated by our recent Prima Baby award for Best Buy and Best Value retailer and by winning Best Customer Experience at the IRMG E-commerce Awards for excellence 2010.”

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