Kiddicare.com, one of the UK’s largest online nursery retailers, launches a new mobile friendly version of its website this week, making shopping for the best baby brands easy, no matter where or when you want to buy.
In response to the increase in consumer demand for mobile solutions, Kiddicare.com has adapted its site to enable transactional use on all mobile devices. Mobile traffic already accounts for approximately 7% (70,000 unique users per month) of all Kiddicare.com visits and with this in mind, Kiddicare.com has invested in an interface to give customers the ability to browse the online store as quickly and easily as they do on a computer, making shopping at Kiddicare.com even more convenient.
The fully transactional Kiddicare.com mobile site enables shoppers to browse and purchase items on the go. Customers can access to their personal Kiddicare.com account, providing the option to store credit card details safely, yet conveniently, and review their previous orders. This one ‘basket’ per user approach, means shoppers can browse and select items whilst on the go, but save their order and checkout at home, if they prefer.
Rather than investing in new software to create a dedicated mobile site, Kiddicare has succeeded in producing a fully transactional mobile site by utilizing existing WebSphere V6 technology which renders automatically to mobile devices. The mobile technology also uses pre-existing web server infrastructure, allowing Kiddicare to produce the mobile interface without requiring any additional server hardware. When Kiddicare.com is accessed via any device with internet technology, the site responds by loading a mobile friendly interface on the Kiddicare.com domain, meaning it works efficiently on all mobile platforms.
Developed and designed in-house by Kiddicare’s IBM development team, the interface allows Kiddicare.com’s award winning SEO work to continue to drive traffic to the site from any link on the web. From inception to launch, the production of the new mobile technology has taken just seven weeks. Assisted by Salmon, who helped develop the system’s architecture, and incorporating existing Cybersource decision manager solutions, Kiddicare.com’s fraud protection system, the mobile friendly interface ensures an easily navigable, yet safe shopping platform.
Visually stunning, the user interface was designed in just seven days by Ubiquitous, Kiddicare’s creative agency, to reflect the familiar feel of Kiddicare.com and the iPhone App to put mobile shoppers at ease.
Scott Weavers-Wright, CEO of Kiddicare.com commented, “Kiddicare.com’s new mobile site is a fantastic achievement for us and a brilliant opportunity for our customers. The transactional site overcomes any concerns about taking our shopping experience mobile in an effective and affordable way. Our customers can now surf and shop whenever they choose, with the same protection offered via the traditional website. We’re really excited about the impact this new technology will have on our business.”
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