DREAMGENII ADOPTS NEW APPROACH TO RANGING
TO CAPITALISE ON 2010 SUCCESS
Dreamgenii are delighted to announce that their sales have continued to forge ahead in the first half of 2010, with sales up 51% year on year, well ahead of expectations.
Dreamgenii are delighted to announce that their sales have continued to forge ahead in the first half of 2010, with sales up 51% year on year, well ahead of expectations. The introduction of the new dreamgenii Breastfeeding Pillow & Baby Nest has been a great success, with excellent press coverage in the key UK Parenting magazines including a Tried & Tested feature for Pregnancy & Birth magazine which the pillow was awarded a top rating. Their marketing plan continues to drive demand from customers with the introduction of educational tools such as the demonstration video and consistent consumer advertising programme in key magazines.
The introduction of special edition patterned covers for the award winning dreamgenii Pregnancy Pillow earlier this year proved very successful and patterned covers will now be integrated into the dreamgenii range on an ongoing basis. Bright covers such as the Bowl of Cherries & Candy Spot designs will offer a splash of colour, and the fleece and quilted covers will offer extra comfort & support when required. Customers will be able to purchase the plain white dreamgenii® pregnancy pillow and then spare pillow covers as they require. Spare covers will also now be made available for the dreamgenii® Breastfeeding Pillow & Baby Nest. This new, extended product range offers both retailers and customers the best possible choice at the best possible value.
www.dreamgenii.com Tel: +44(0)1235 832175
Available to independent retailers in the UK through our exclusive wholesaler
Baby Brands Direct www.babybrandsdirect.co.uk Tel: 0845 3708370
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