Nursery Today magazine

SnoozeShade teams up with Perfectly Happy People

Really Simple Ideas Ltd which owns the SnoozeShade brand has appointed Perfectly Happy People as the UK distributor for SnoozeShade – the UK’s first blackout blind for prams and pushchairs.
 

Really Simple Ideas Ltd which owns the SnoozeShade brand has appointed Perfectly Happy People as the UK distributor for SnoozeShade – the UK’s first blackout blind for prams and pushchairs.
 
SnoozeShade has only been available since February but has been enthusiastically taken on by retailers including John Lewis, JoJo Maman Bebe, Mothercare as well as a range of independents. Mums have called it a ‘godsend’ and ‘essential’ and Prima Baby called it ‘the sleeping on the go solution that mums and babies have been waiting for”.  SnoozeShade has already won several awards in its short lifespan. 
 
SnoozeShade was designed by a UK mum who was so frustrated at having to hang items over her pram that she invented a solution to this common parental problem.  SnoozeShade has UPF50+ and can be used year round to help babies get the sleep they need while on the go and its unique design allows it fit all makes or pram and pushchair.
 
Cara Sayer, MD of Really Simple Ideas said, “I first met Jane and Carol when I launched SnoozeShade at the BPA 2009 show and we got on like a house on fire. We have been working together informally for a while and they have had some amazing success.  We will have a lot to shout about in 2011 with at least one new product in the pipeline and some amazing names in the retail industry joining the list of SnoozeShade stockists in 2011. I look forward to working with the PHP team as they get on with what they are great at and I can focus on expanding the business.”
 
Jane Johnstone, Director of Perfectly Happy People said, “We are delighted to be working with Cara. SnoozeShade is quickly gaining a reputation as a 'must have' item by mums. It’s great for promoting sleep at all times, keeping children asleep as well as protecting them from the sun and light - we look forward to placing this product in many more retailers.”
 
SnoozeShade is exhibiting at the Baby Trade Show in the Innovation Zone (stand IZ7)
 
For more information on SnoozeShade, please contact Cara Sayer on 020 7183 6459 or email info@snoozeshade.com 
More information and reviews can be found at www.snoozeshade.com


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