Nursery Today magazine

Obaby have appointed

Obaby have appointed as their exclusive wholesale distributor to independents

Baby Brands Direct is delighted to announce they are now exclusively stocking one of the most sought after nursery brands in the industry for buggies and nursery equipment. 

Established since 2002 Obaby has quickly become a favourite for nursery stores and prides itself on offering retailers a comprehensive range of quality products all at affordable prices.

Obaby offer a full range of nursery goods which includes buggies, travel systems, 3 wheelers, tandems, highchairs and nursery furniture including cots, cot beds and cribs.

At the forefront of their wheeled goods collection, the Atlas in particular has become one of the best value strollers sold today. The introduction of the Zezu pramette has been a real winner and is going from strength to strength with its flexible wheeled solutions for everyday living. 
Darren Pumfrett, Commercial and Operations Manager at Obaby said, “We wanted to ensure the Obaby brand was available throughout the Independent sector and to do so we had a wholesale distributor to back up our direct Independent distribution. So we did not hesitate to select Baby Brands Direct as our exclusive wholesale partner in the UK due to the excellent customer service they provide.”
Baby Brands Direct stock some of the best brands, the best products at the best prices and offers an easy to use website for independents and department stores to preview and buy stock online for next day delivery with minimum carriage paid orders at just £200. For more information about Baby Brands Direct and their customer loyalty scheme, simply register at .

Tel: 0845 370 8370      Email:        Web:

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