Nursery Today magazine

BOB from BRITAX helps families

BOB from BRITAX helps families get back some freedom with parkrun collaboration

BRITAX, demonstrates its commitment to getting families outdoors and active by announcing a partnership between its BOB sporty stroller range and the hugely popular parkrun.
 
Open to runners of all ages and abilities, parkrun’s truly unique proposition allows fitness enthusiasts to come together to participate in free, weekly, 5km timed runs at over 170 locations in the UK.  The partnership with BOB strollers from BRITAX helps to encourage families up and down the country to lace up their running shoes and get active together as a family and with their local community.  
 
Whether running in Richmond Park or strolling in St. Albans, the partnership with BOB aims to cement parkrun as an inclusive event for all abilities, including parents and families - as well as providing tips and advice to encourage running that is safe for both runner and child through the use of dedicated running strollers such as the IRONMAN and Sport Utility Stroller from BOB (also available as Duallie double strollers).  What’s more, for every one of these specific strollers purchased you will be supporting your local parkrun initiative.
 
With a built-in hand brake and tracking adjustment, BOB’s Sport Utility and IRONMAN strollers provide the ideal tools for parents looking to adopt a more active lifestyle and achieve their fitness goals off-road with the support of the parkrun community, whilst also ensuring an all-important bump-free ride for any budding parkrunners who might be on-board!
 
Ed Hart, UK & Ireland Business Development Manager for BOB, said “We hope the partnership will give parkrun’s members further incentive to get out and about with their children, supporting and encouraging those parents who are looking for tips and advice on choosing and getting fit with a running stroller, as well as the guidance and support of a fantastic free event.”
 
Tom Williams, UK Managing Director at parkrun, said “parkrun is all about breaking down barriers and encouraging everyone to join the running community regardless of age or ability – running is all about freedom and we’re delighted to be working with BOB to improve the parkrun experience for those looking to run safely as a family.”

 


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