Nursery Today magazine

Rattles to Riches – Time to Enter!

Do you have a great product idea for new and expectant parents? 

Could your invention be the biggest selling product of the future? Are you an Entrepreneur or Start-up Company with a new launch in production, or budding business students with a design or idea that needs industry advice?

Since its inception in 2010, “Rattles to Riches” (organised by the UK’s leading consumer pregnancy & parenting event - The Baby Show and supported by Nursery Today magazine and Cheeky Rascals) seeks to uncover new products for the nursery sector by supporting up and coming entrepreneurs and has propelled a host of new nursery products into the spotlight and onto the shelves of well-known retailers.

In previous years the competition has relied solely on a panel of influential industry voices to cast the deciding vote, however this year the rules are changing. In 2013 consumers will also be invited to get involved in the decision making process and could even help influence how the products are further developed. What better way to know what products are going to revolutionise the lives of new parents than by asking them direct!

Enter this fantastic competition and you could be presenting your idea/product to The Baby Show’s very own “dragons” at London Olympia this October. An exclusive opportunity to showcase your ideas to a panel of key industry advisers, selected finalists could be offered financial support, exclusive mentoring, trade & consumer press advertising, contact with decision makers and a presence at The Baby Show 2014 - all the benefits required when launching a new business idea.

You are invited to submit your entry for consideration by 31st August 2013. After that date, semi-finalists will be invited to a pre selection day in September, where all semi-finalists will be asked to make a 5 minute presentation and answer questions afterwards. 3 finalists will be selected to go forward and present to a panel on 25th October at The Baby Show, Olympia London. The final products will also be on display at the show for consumers to see and test as well as offer valuable feedback to the inventors.
Click here  to fill in your Entry Form and email your entry to:

Trade Media PartnerNursery Today – the UK’s leading nursery trade title and your best resource for nursery product and information, read by over 4,300 key industry personnel and the Trade Media sponsor of Rattles to Riches 2013, will be featuring all the competition news, highlights, semi-finalists and a review of the show final in print and online.

Cheeky Rascals – Leading industry distributor and online baby store – started by Selina Russell in 1996, Cheeky  Rascals specialises in sourcing and developing quality, innovative products and brands that are designed to make family life easier and parenting more fun. The business has moved on considerably from its humble beginnings in Selina’s kitchen and it supplies products to the likes of Kiddicare, Mothercare and John Lewis as well as many smaller independent nursery stores. Selina is heavily involved in the nursery trade and is an executive committee member of the BPA, has knowledge and experience of the industry and has a keen eye for finding the products that truly address the needs of modern parents.

Rob Ritchie, Creator of the Vapour Ring, won the competition in 2012
“Taking part in Rattles to Riches competition was a truly fantastic experience! It’s such a great platform for inventors of baby products to get them out there and be seen by the major industry buyers. Winning the final at Earls Court was a magnificent feeling and a very proud achievement after years of hard work. Meeting the buyers and judges afterwards and hearing all their valuable comments, is priceless advice for inventors bringing their product to market. I would strongly recommend anyone who has a great idea or a product to show, applies for the competition next year.”

Terms & Conditions:
• Entries must be submitted by 31st August 2013
• More than one product can be submitted by the same entrant
• A separate entry form for each product submitted must be completed
• The product entered must not have been exhibited at any UK trade event or sold in any retail outlet/online prior to 1st May 2013
• Entries must be emailed and an image submitted of your product or design of product
• It is not necessary to send a sample but a product or prototype will be required should you be selected for the semi-final
• This is a competition involving baby and nursery products: entrants must therefore be aware that such products are subject to strict adherence to safety standards
• Clarion Events will respect confidentiality of each entry into Rattles to Riches. The identity of entrants and details of their products will remain confidential until after the pre selection date. A précis of each finalist’s product may be sent, in confidence to the panellists. Clarion agrees to sign a NDA document if necessary.
• Acceptance into the competition signifies that applicants agree to the condition if not contacting panellists before the final or after the event unless specifically requested to do so. Any contravention will mean that you forfeit your place at the show.


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