Nursery Today magazine

The search for Britain’s best washing line begins…

To celebrate the launch of their new scents in the Potion collection, TotsBots, one of the UK’s leading cloth nappy brands has collaborated with ISE,  the brand behind one of the world’s most innovative washing machines,  to run an extremely exciting  marketing campaign.

The campaign “Let it All Hang Out”, which is sure to grab attention countrywide,  launches this week and marks the arrival of Parma Violet and Mint Humbug scents in the Potion range, TotsBots very own washing powder. The highlight of the campaign is sure to be the competition which will give people the chance to win £1400 worth of goodies, including a washing machine from ISE, an award winning washing brand with the environment at its heart.

In recent years competitions have become a significant marketing tool for countless brands and with the world of social media it can attract the attention of 1,000’s of people. That will certainly be the case for TotsBots who have built up an enviable fan base of 12,000+ on Facebook.

Thanks to the creative mastermind behind this marketing exercise the country is in for some fun as TotsBots and ISE are on the hunt for Britain’s best washing line. Indoors, outdoors, baby clothes, grandpa clothes, high up on a hill, at the bottom of the dale, stunning, hilarious or scruffy as you like– literally anything goes when you are hanging out those clothes and TotsBots and ISE welcome everything and anything!

Speaking about the competition Fiona King, creator of TotsBots said: “When I was planning the launch for the new Potion range I knew we needed to do something fun – when you are unveiling a Mint Humbug washing powder it deserves some attention! I have always respected ISE’s passion to developing environmentally friendly washing machines and when they agreed to support this campaign I was over the moon. We hope parent’s country wide get involved and have some fun!” 

RRP: £5.99

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