Nursery Today magazine

Bubbaroo jump to the top!

Company's flagship product, the Joey Pouch, featured in The Mail on Sunday's You supplement

Bubbaroo, the luxurious and practical Australian born nursery brand, hopped onto our shores just five months ago but the team has already received an extraordinary response to its products. Not only have parents fallen for the high quality and stylish collection, but the press have also taken note! This week Bubbaroo are especially excited following their flagship product, the Joey Pouch, being featured in the weekend supplement of a National newspaper. This testament alone is truly remarkable but given it led to two colours selling out the brand have a lot to celebrate!

It was great news to learn that The Joey Pouch was selected to be in The Mail on Sunday’s You magazine, and thanks to its 2.5 million+ readers the response has been fantastic! Thanks to the product’s truly unique nature, high quality and the fact it promotes safe and peaceful sleep patterns it actually made it onto the magazines prestigious health pages, which was a wonderful endorsement of the product’s excellence. The company experienced interest from across the country including sales in Aberdeen, Cardiff and London and more! This feature really was the icing on the cake as only a matter of weeks ago it was also featured in national celebrity magazine, OK, proving it truly has caught the attention of the UK consumer.

In Australia, the Joey Pouch is Bubbaroo’s flagship product and was the first ever swaddling blanket in the country and has captured the hearts of parents for many years since. The brand decided to expand to the UK and Europe as there is nothing similar in these nursery markets. The Joey Pouch’s thoughtful design means it is a 100% safe and functional product that is of premium quality and offers something a little different. It is a truly unique swaddling bag as it has been designed to simulate the womb allowing baby to feel snug and secure, although unlike other swaddling products it is not designed to bear resemblance to a straight jacket that swaddles firmly to restrict movement. The Bubbaroo Joey Pouch has a distinctive bell shape, which creates space for baby to kick and frog their legs and thanks to the beautiful 100% cotton waffle material it is soft to support movement too.

Bubbaroo’s MD and creator of this beautiful brand, Nicole Cassey has commented: “We didn’t know what had happened when we had a sudden rush in sales on Sunday. It wasn’t until our PR company, bumpPR, told us that the Joey Pouch had been featured in the Daily Mail, we realised and couldn’t be more delighted! The response to our range since arriving here has been fantastic, but the recent surge has just been phenomenal. I really hope as more parents use the Joey Pouch and realise the ease of use, safety and style, they will spread the word to family and friends and the UK will soon love it as much as Australians do!”


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