Nursery Today magazine

Lamaze launches an innovative range of character feeding cups

New direction for TOMY’s Lamaze

Lamaze, the nursery brand renowned for its cheerful, brightly coloured and developmental, character toys has launched an innovative range of feeding cups featuring its best selling characters. This is an exciting new product direction for the TOMY brand, which is now worth over £15m at retail in the UK.

The cups have a unique design as the feeding valve is manufactured from one piece meaning they are easy to clean with no separate parts to lose. Available in two sizes – a 7oz (210ml) Soft Spout Trainer Cup and a 9oz (270ml) Insulated Sippy Cup, the cups feature the best seller characters; My Friend Emily or Freddie the Firefly.

Lamaze understands a mother’s needs and this new range of cups has been designed with those needs in mind. The Soft Spout Trainer Cup is baby’s first cup as it’s suitable from six months – as well as its unique one piece feeding valve and being easy to clean, it is dishwasher proof and completely spill and leak proof. The liquid measurements are displayed so it’s easy to keep an eye on how much is being consumed. The design is simple, colourful, and, of course, easy for baby to drink from as it introduces the next stage of feeding.

The Insulated Sippy Cup is suitable from nine months and is all about independent drinking on the go.  It has the same features as the trainer cup and is easy for little hands to grasp.  


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