Nursery Today magazine

New addition to Diono

Alistair Cottell joins Diono from Hornby as Key Account Manager

Diono is pleased to announce another key addition to its expanding European sales and marketing team. Alistair Cottell has joined the business as Key Account Manager to support the increasing number of key retail partners working with Diono.

Prior to joining Diono, Alistair was the Premiums Manager for Hornby and was responsible for managing key accounts including Harrods, Debenhams and Selfridges.

Jim Simpson, Vice President Sales, said of Alistair’s appointment. “As Diono continues with its unprecedented global growth we need to ensure we have the very best infrastructure in place to support both our existing and new customer base. Alistair has joined at a great time and brings important key strengths to the business. He will ensure we continue to offer our retail partners the highest standards and drive the business forward to help meet its potential!”

“Diono have some exciting product launches coming up, including new car seats, strollers and other travel products. We also have a new license agreement with Little Tikes which brings a more vibrant and colourful proposition to our portfolio of award winning products. The success we have seen over the past 2 years alone is only the beginning and having Alistair on board is vital to the continued growth of Diono.”

On his new challenge Alistair commented: “Joining Diono in this period of success and massive product development is a fantastic opportunity for me and I can’t wait to get into the market and work alongside our customers to deliver the very best solutions to their needs. We have ambitious plans and I would urge anyone in the market who would like a fresh approach to their current travel portfolio to contact us on 01827 310557 or email We want you to join in with our success.”  

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