Nursery Today magazine

Lindam Munchkin Appoints PR Agency Norton & Co

Lindam have announced the appointment of Kids and Parenting specialist Marketing Communications Agency Norton and Company to handle all PR across its Lindam and Munchkin brand portfolio

Tasked with targeting Mums from pregnancy to toddler stage, Norton & Co will establish a communications platform from which to develop creative and engaging campaigns in order to drive brand awareness as part of a tiered media plan

“We recognise the need to inject a fresh perspective into our Marketing mix” believes Matthew Wilson, Marketing Director at Lindam Munchkin. “Norton & Co is well placed within both the toy and nursery industries to be able to pull on their wealth of experience and contacts to implement a series of wide reaching brand initiatives we feel will enable consumers and the media to experience our products and services first hand.”

Emma Arthur, Norton and Company Agency Director, is enthusiastic about the partnership: “Being a Mum of two young children I have experienced first hand the quality and design across the Lindam and Munchkin ranges which is invaluable when communicating to other parents and Mums-to-be. Our Agency background and track record in social media and events will enable us to bring a new approach to these well known brands while working as an extension to the Lindam Munchkin Marketing team.”
PIC: munchkin logo

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