Nursery Today magazine

Officially the most widely used reusable nappy brand in the UK…

Mums Views have released their latest research which has revealed Bambino Mio as one of the most widely used reusable nappy brands in the UK

Mums Views is a leading independent market research company specialising in research amongst pregnant women and women with young children

Mums Views has a panel of around 40,000 women who are either pregnant or have a young child and use this panel to conduct their extensive research.

This new research has allowed Mums Views to look into the full purchasing behaviour for the reusable nappy category over a period of 6 years from pregnancy onwards. When users of over 700 baby brands were asked to rate the products that they use as part of Mums Views ‘Mum and Baby’s Top 100,’ Bambino Mio came out as number one reusable nappy brand in the ‘most widely used brands’ category.

Guy Schanschieff, Founder and Managing Director of Bambino Mio commented, “It’s great to be able to share the positive results from Mums Views™ with the rest of the industry. This research reinforces our view that Bambino Mio is one of the most popular reusable nappy brands on the market and our continued investment in research, development and new products has helped us maintain this position.”

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