Nursery Today magazine

The NPD Group strengthens its nursery point-of-sale retail panel in the UK

Prominent retailers such as John Lewis and Kiddicare join as part of panel expansion

Following the announcement made in September 2012 that four new retailers would be joining its Nursery Retail Panel in the UK, global information company, The NPD Group, has this week released the upgraded information for 2012. With the addition of these four new retail partners (12 in total), The NPD Group now provides point-of-sale data for all major Nursery categories.

Department store John Lewis, and the Grocer chain Sainsbury’s will accompany specialist Baby retailers Kiddicare and Babies ‘R’ Us. Together, these retailers will complement the existing panel to deliver the most representative view of the UK Nursery market to date.

“We are extremely delighted that the service now has much stronger retailer presence.” said Jez Fraser-Hook, Director of NPD’s UK Nursery service. “This will provide the industry with the most comprehensive and valuable information to date. We are excited about presenting some market dynamics at the upcoming Nursery Fair in Harrogate towards the end of March.”

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