Nursery Today magazine

Cybex and Goodbaby merge into a leading Strategic Partnership

Merger of two entrepreneur driven companies will form a new major force and premium branded enterprise in the baby products and parenting products industry

Cybex, the technologically leading German child safety and lifestyle brand joins forces with Goodbaby International Holdings Ltd., the global Hong Kong-listed, world-class manufacturing, technology and Asian distribution expert, in order to become one of the preeminent global leaders in the baby goods and parenting products industry.

Going forward:
  • CYBEX founder Martin Pos remains as the CEO of CYBEX and after the closing of the merger will also become a core member of the senior management of Goodbaby. Matthias Steinacker also remains as the CFO and Managing Director of CYBEX. Further, Martin Pos and all existing CYBEX shareholders will become shareholders of Goodbaby.

  • CYBEX benefits from Goodbaby’s world leading manufacturing, technologies know-how, its established Asian distribution and branded products.

  • Listed on the Main Board of the Hong Kong Stock Exchange, Goodbaby benefits from CYBEX’s extensive technical, design, brand and marketing experience and established European distribution.

  • CYBEX becomes the European HQ for Goodbaby.


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