Nursery Today magazine

MaByLand & Vital Baby Host a Focus Group with BBC's Apprentice Claire Young!

Together they will be hosting a mummy focus group in Claire's home town of Wakefield in January

Nursery brands MaByLand and Vital Baby are working together with the BBC's Apprentice, Claire Young. Together they will be hosting a mummy focus group in Claire's home town of Wakefield in January.

Claire Young recently became a new mum herself, and welcomed her baby daughter Eva in June. She has been busy recruiting mums and their little ones from her local area, and will also be taking part in the focus group herself!

Both MaByLand and Vital Baby plan to début their new 2013 product ranges to the group. For MaByLand this includes their new Floral Changing Bags Collection, the Luxury Comfort Baby Carrier, and their Luxury Changing Bags. Vital Baby will bring products from their new Nurture range, an innovative collection of baby feeding essentials especially designed to support breastfeeding mums and their families.

Both companies aim to listen to the group's initial feedback, and will also ask the mums to test the products at home. Focus groups are incredibly important to these two brands, as it allows MaByLand and Vital Baby to improve both their current and future product ranges, with help from their consumers, real parents and their little ones!

www.mabyland.com
www.vitalbaby.co.uk


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