Nursery Today magazine

CYBEX BY JEREMY SCOTT LAUNCHES AT COLETTE, PARIS

The Cybex by Jeremy Scott collection is now available at the iconic fashion store, Colette Paris – with launched with a fabulous window display

Colette, Paris (http://www.colette.fr/), has a real cult following among fashionistas, bringing together an amazing and unusual selection of merchandise from high end designer fashion to furniture, jewellery and make-up, and top fashion designers such as Karl Largerfield and celebrities are known to shop in the store. 

The CYBEX by Jeremy Scott range includes a pushchair, baby carrier, car seat, and stylish accessories such as a baby bag and footmuff - all in Jeremy’s vivid and distinctive print.
 
The animated design was inspired by the designer’s vision of a 'food fight' – the print details popcorn, burgers, fizzy pop bottles and hotdogs fighting it out on a radiant blue background.
Talking about his creation, Jeremy Scott said: "It began with me thinking about the term 'food fight'; like something from an 80s movie where one kid in a cafeteria throws his pizza slice, then another joins in, then another...except I envisioned the food itself coming alive, having fun, and participating in the fight!"

The CYBEX by Jeremy Scott Collection follows the brand’s hugely successful Lala Berlin collaboration, and once again succeeds in revolutionising the world of products for babies and children.

The CYBEX by Jeremy Scott collection is also available at Selfridges, UK.


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