Nursery Today magazine

Chicco reflects on successful Baby Show at NEC

Busy stand the whole weekend

Leading baby multi-specialist Chicco, part of the Italian powerhouse Artsana Group, is celebrating after a successful weekend at the Baby Show in Birmingham.

The show, which was held at the NEC, attracted thousands of mums, dads and parents to be. The Chicco stand was busy throughout the weekend, with visitors heading to the stand to find out more about Chicco’s extensive range of baby and toddler solutions.

Popular items included the award winning Polly 2 in 1 highchair, the Trio Living travel system and Twist – the new 3 in 1 chair from Chicco that can be used as a chair, a chaise longue and an armchair.

The Boppy nursing pillow was also a big winner of the show. As well as offering support for baby while feeding, Boppy can also be used as a comfy cushion for babies to relax in and a cosy seat to help babies learn to sit up unaided.

As well as showing products from the stand, Chicco ran a competition to giveaway £500 of Chicco products each day of the show to one lucky winner. The team reported hundreds of entries over the three days. Visitors to the stand were also treated to free photographs with their baby, giving them a memento of their day.

Giulia Toselli, UK Strategy and Brand Manager for Chicco UK, said: “The Baby Show in Birmingham was a fantastic show, and the positive response to our products was really great. This year is the first time we have personally met our potential consumers at the Baby Show and the welcome to Chicco from all the parents and families was enthusiastic.

“Our nursery and toys range is wide and very comprehensive, offering solutions to every baby’s needs from birth up to 3 years. Mums are gradually becoming more aware that Chicco can be the parents’ reliable friend and partner. We’re now ready to spread further throughout UK about the happy side of Chicco, the beautiful Italian brand and leader in babycare since 1958.”

For information on any Chicco product please visit, alternatively you can connect with Chicco on Facebook at

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