Nursery Today magazine

“Best Baby Show EVER!” as MaByLand Report a 34% Increase in Sales!

The ExCeL Baby Show has always proven to be a fantastic show for MaByLand but this year they report an impressive 34% increase when compared to last year's ExCeL show.

Once again MaByLand Baby Carriers were the stars of the show, and on average the MaByLand team sold 1 Baby Carrier every 8 minutes! The most popular Carrier of choice was the multi-award winning Trek Snuggle Carrier, which sold out in three colours by the end of the show (Black, Black & Silver and Beige) exceeding all expectations and smashing the estimated sales forecast! Parents found real value in the large storage pocket at the front of the carrier and loved the included attachable blanket. Ease of use proved very important to the parents at the show, and they found MaByLand Carriers to be very easy to put on, with few clips and straps. They also appreciated how comfortable MaByLand carriers are to wear when trialled with a heavy weight!

MaByLand also launched their new range of Floral Changing Bags, and Bottle Bags in two popular styles featuring the bright and beautifully busy Tulip print, the Whimsical chocolate brown Sweet-pea print, as well as the big and bold Daisy print. MaByLand Changing Bag Sets offer fantastic value for parents as they include a built-in bottle insulator, clear zip pouch, and a matching changing mat. The charcoal grey Daisy print proved to be the most popular with mums as MaByLand completely sold out on the last day of the show, and had to take pre-orders!

Not to forget Dad, MaByLand brought along the BANTA award winning MATchel, a portable changing station disguised as a smart satchel bag. It proved to be a huge success as Dads loved the idea of streamlining their baby gear, when out and about. One happy Dad said “I hate having to carry a huge changing bag when I go out, this is the perfect solution for me! I also like the fact that I can use it as a satchel for work after my child has grown!”

Although the show was exhausting for the MaByLand team, they all had a fantastic time meeting new parents and watching them walk away happy!
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