Nursery Today magazine

Hippychick to distribute theBabaSling range throughout the UK

BabaSlings Ltd is delighted to announce the appointment of Hippychick Ltd as their new UK distributor.

Since its foundation in February 2005, BabaSlings has enjoyed significant growth in its UK distribution and now works with major retailers such as Mothercare, Boots, John Lewis and JoJo Maman Bébé and many independent retailers throughout the country.

‘We’ve happily reached that point where it makes sound business sense to entrust our UK distribution to another organisation and Hippychick was our obvious choice’ commented Daniel Lucas, owner and Managing Director of BabaSlings Ltd. ‘Our companies share the same passion for the baby product industry and we’re delighted to be putting theBabaSling range into a very safe and enthusiastic pair of hands’.

Voted for by the industry as “Best Nursery Distributor” as well as winning many awards for both their products and service, Hippychick distributes over 15 carefully selected products including the widely recognised Hippychick brand. ‘Any new addition to our business must be innovative, original, practical, durable and of the highest quality, so we’re delighted to welcome theBabaSling – this much-loved baby carrier complements our range perfectly’, said Jeremy Minchin, Director of Hippychick.

Following the careful transition of its UK distribution, BabaSlings will concentrate its energies on bringing fresh and dynamic products to the market place, reinforcing theBabaSling brand and supporting its worldwide distributors.

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