Nursery Today magazine

CYBEX by Jeremy Scott

Fashion designer Jeremy Scott has teamed up with CYBEX for an exclusive 'food fight' themed collection

CYBEX, the revolutionary parenting brand, have teamed up with the renowned fashion designer Jeremy Scott to launch an exclusive collection of parenting products. The CYBEX by Jeremy Scott range includes a pushchair, baby carrier, car seat, and stylish accessories such as a baby bag and footmuff - all in Jeremy’s vivid and distinctive print.

The animated design was inspired by the designer’s vision of a 'food fight' – the print details popcorn, burgers, fizzy pop bottles and hotdogs fighting it out on a radiant blue background.

Talking about his creation, Jeremy Scott said: "It began with me thinking about the term 'food fight'; like something from an 80s movie where one kid in a cafeteria throws his pizza slice, then another joins in, then another...except I envisioned the food itself coming alive, having fun, and participating in the fight!"

The CYBEX by Jeremy Scott Collection follows the brand’s hugely successful Lala Berlin collaboration, and once again succeeds in revolutionising the world of products for babies and children.

The CYBEX by Jeremy Scott Collection will be available from June 2013 at selected retailers.


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