Nursery Today magazine

Graco going for gold in Top Parenting Awards

Leading baby brand Graco is awaiting the results of the Mother & Baby Awards 2014 with anticipation, after being shortlisted in five categories.

The nominated products are all recent launches for Graco:

• Graco Evo Mini (Best Lightweight Buggy/Stroller)
• Graco Evo (Best Pushchair)
• Graco Evo (Best Travel System)
• Graco Assure (Best Multistage Car Seat)
• Graco Snuggleswing (Best Bouncy Chair/Rocker or Seat).
With over 650 product entries tested by around 250 families across the UK, organisers say that this year’s competition for the coveted Gold, Silver and Bronze awards has been even more hotly contested than ever before.

Every product is individually tested and reviewed by 10 different mums and dads over a period of a week, and used during their everyday lives. There are 35 categories in total, all focused on the nursery market.

Sleek, slim and lightweight, the award-winning Graco Evo Mini is the go anywhere stroller. Also suitable from birth, the Graco Evo Mini features an extra large shopping basket and lockable front swivel wheels, and is super compact when folded. It has won Gold in the Loved by Parents Awards 2013 and was recently awarded Bronze in the Best Baby and Toddler Gear 2013 Stroller Over £150 category.

Suitable from birth, the Graco Evo is the perfect stroller package, incorporating a fully reversible toddler seat and three-position recline. Transforming into a travel system with just one-click, the convenient one hand fold and extra large shopping basket make the Graco Evo one of the brand’s most popular pushchairs.

The Graco Assure offers the ultimate in safety and peace of mind for young children when travelling. With optimum side impact protection, the booster seat is suitable from 4 to 12 years, is lightweight and offers a five-position height adjustable headrest and padded armrests for added comfort.

Designed to comfort and soothe baby, the Graco Snuggleswing is a multi-motion two-way cradle swing that provides parents with a safe solution for lulling little ones to sleep, from birth to nine months.

Jim Norman, Graco Channel Manager, said: “We work in close partnership with customers and consumers to better understand what parents want from our products, and work hard to incorporate those elements into our pushchairs, car seats and home products.

“We are thrilled that parents have decided to shortlist so many of our products against such tough competition, and look forward to finding out the results at the awards ceremony.”
The winners will be revealed on 27 November 2013.

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