Nursery Today magazine

Nursery Stars team up with MJ Steps GmbH

Nursery Stars announces exciting agency agreements with European Distributers, MJ Steps GmbH

Hot on the heels of winning the sales agency for Tutti Bambini, a leading UK nursery furniture supplier, new sales agency Nursery Stars is delighted to announce an exclusive partnership with MJ Steps GmbH.

The partnership will see quality brands Petunia Pinkle Bottom, Ju Ju Be, Belly Bandit, Jack and Lily, Stonz, Pully Palz, Petite Creations and Matter offered to the nursery trade throughout England, Wales and Scotland through Nursery Stars.

Petunia offers a range of luxurious changing bags and coordinated accessories (laptop, iPad and iPhone covers), whilst Ju Ju Be is a ground-breaking, machine washable changing bag. The Jack and Lily brand offers a range of high quality baby shoes, Petite Creations helps mums with that difficult weaning stage and herbal mother and baby toiletries are offered by Matter. 

The launch of Beginnings from Petunia is expected to be a huge hit with mums-to-be, providing a fantastic keepsake diary throughout pregnancy and beyond. 

Managing director of Nursery Stars, Justin Gould, says “We are proud to have been chosen to represent MJ Steps GmbH and the portfolio of high quality brands that the company represents. We believe that each offers a unique, high quality product, providing strong margins and providing exciting business growth to the trade whilst also creating a strong and loyal following from mums.

“We look forward to driving business growth within the UK and sharing in person with the nursery trade the breadth of quality brands and product ranges we now have to offer.”

Jennifer Urwyler, CEO of MJ Steps GmbH, adds, “MJ Steps has been a success story across Europe, with strong sales in all areas we operate within. We continue to drive growth for our brand partners and are excited at entering the UK represented by Nursery Stars. The passion shown for our brands and the knowledge and relationships that Justin already holds within the nursery industry made it very easy for us to appoint them as sole UK sales agents.”

To discuss stocking any of MJ Steps’ fantastic products or to see samples, please contact Justin Gould on 07975 518547, email, or visit at     


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