Nursery Today magazine

Bambino Mio increase Mothercare distribution

Bambino Mio are delighted to announce the launch of their miosolo all-in-one nappy into a number of Mothercare stores across the country, reflecting a continuing increase in the use of reusable nappies.

UK Sales Manager, Kerry Cane commented, “We have steadily been building up a strong customer base with Mothercare through their online platform, I’m pleased to confirm that we currently have approx 160 sku’s online. This has made Mothercare a one-stop shop for Bambino Mio offering parents the full concise range of our award winning products.”

The in-store offering includes the multi award-winning miosolo all-in-one reusable nappy, reusable nappy liners, nappy cleanser and reusable nappy starter kits.

To support this exciting new launch, Bambino Mio will be recruiting ambassadors to increase knowledge and highlight the benefits of the the reusable nappy category in general. 

The brand ambassadors will be on hand to support staff with any training needs, and also be on hand to help with store events.

Reusable nappies have increased greatly in popularity in the UK over the past few years as more and more parents are becoming conscious about their financial and environmental benefits. In the current economic climate, parents are looking to save money and purchase sustainable products and Bambino Mio can offer this. Loved by parents all over the world, Bambino Mio offer customers stylish,high quality and affordable products while still presenting retailers with attractive margins.

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