Nursery Today magazine

Britax launches Click and Collect e-commerce platform

Child safety leader BRITAX, has launched a ‘Click and Collect’ facility as part of its e-commerce website, further expanding the choice of products available for customers online

This new service enables customers to now purchase the brand’s pioneering Safety Initiative products through the BRITAX online shop for the first time and then conveniently collect from the many retail points who’ve signed up for this programme by BRITAX. 

Products within the BRITAX Safety initiative* are supplied face to face to consumers via trained and certified in-store staff as such products include the latest and most innovative safety technology, which will be new to consumers. Trained staff at partner retailers therefore provide full product training and installation support with all products in this category upon collection to minimise the risk of incorrect product selection, installation or use.

“Many customers currently use the BRITAX.co.uk site to research our products prior to purchase” comments Stuart Cartwright, Commercial Director UK, IRE & MEAA at BRITAX. “The new Click and Collect function now enables them to complete their online transaction in tandem with research.

“It broadens our online offering and incorporates our Safety Initiative products, whilst still involving our valued and highly skilled independent retailers.”

*BRITAX Safety Initiative products are TRIFIX, VERSAFIX, XTENSAFIX, KIDFIX XP SICT and KIDFIX XP.


Social Links