Nursery Today magazine

A Baa-rilliant Start to the Year!

Bernie Harding joins award winning SweetDreamers.

The SweetDreamers team are bleating with excitement as they have not only won the award for ‘Small Business of the Year’ and ‘Overall Business of the Year’ at the 2018 Business Excellence Awards, but also welcomed a new member to the flock and moved into bigger premises. It is fair to say it has been a fantastic start to the year for the much-loved brand behind the iconic ewan the dream sheep sleep aid.

Bernie Harding joins the SweetDreamers team in a new role as Designer and Developer. Having spent the past eight years working in London, Bernie brings a wealth of knowledge to this exciting role. Bernie has designed and developed for retail giants such as UGG, George at ASDA, Whitestuff and Habitat and is sure to hit the ground running as he joins the family business. The new role will involve redesigning and building the SweetDreamers website, setting up and running an in-house photography studio and initiating various programmes to drive more traffic to the site.

As ewan’s success shows no signs of slowing down and with the flock expanding, what better time to create an exciting new office space for the team. The new Sweetdreamers HQ, based in Waterlooville Hampshire, is sure to make ewan feel at home with lots of grass and trees as well as an array of fun and quirky touches. The new premises boast a large main office, a meeting area, postal room, kitchen/staff area and a new in-house photography studio.

Commenting on his role, Bernie said “SweetDreamers is our family business and it’s an absolute pleasure to be bringing all my experience from the past 8 years in London back home to the flock! Lynda (the M.D.) my mum, is my idol and I owe my work ethic and determination to her. She is an inspiration and to be working closer with her, my brother and the rest of the friendly team will be a joy. It is going to be nice to finally focus some real time into the website and get it up to scratch #teamewan!”

Adding to this, Lynda Harding, Founder of SweetDreamers said “This year has been phenomenal already. It is an honour to have won the ‘Small Business of the Year’ and ‘Overall Business of the Year’ Award at the Business Excellence Awards and to add to the chaos, we have moved offices and also expanded the team! We are hoping for the rest of the year to live up to high expectations, especially when we unveil the highly anticipated ewan Deluxe this April!”
For trade enquiries, please contact Harry Harding from Sweet Dreamers on

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