Nursery Today magazine

A Blissful Time for Milkysnugz

Milkysnugz, the brand behind the award winning huggable bottle comforters, are thrilled to announce they are now officially supporting Bliss, for babies born to soon, too small, too sick

Following a few weeks of great news the brand wanted to mark the occasion and felt what better way to celebrate than by giving their bestselling bear a makeover! From July onwards, 50% of all sales of the immensely popular, newly named Benji the Bliss Bear, purchased from the Milkysnugz website, will be donated to the life changing charity. 

Not only is the adorable innovation now found in national parenting retailer Mothercare, the store is the first to stock Milkysnugz in a twin pack, especially designed to ensure little ones are never without their drinking companion.

What’s even more exciting is Milkysnugz’s very own Humphrey the Hippo has made his acting debut on national TV. Humphrey has been keeping baby Amba company on beloved soap opera Emmerdale. To top it all off, the brand were thrilled to learn that Milkysnugz won two Loved by Parent awards for Best Baby Comforter and Best Innovative feeding product. All in all worthy of a celebration!

It’s no surprise Milkysnugz is proving such a hit; the unique product truly makes feeding time easier! Milkysnugz provide comfort and takes away coldness from bottles; they also become a wonderful buddy to snuggle up with and, in the early days, they help dads get involved. When feeding expressed breastmilk baby might miss mum, but with Milkysnugz baby has a warm snuggly bottle from dad. In the later stages the product aids the transition from breast to bottle reducing separation anxiety by offering companionship. The clever comforters even keep the bottle contents the same temperature for longer and even better, they aid independent feeding and help develop fine motor skills as baby learns to grasp and move their hands.

Sukhvinder Javeed, the lady behind this huggable brand comments: “We are delighted to be supporting such a wonderful charity who are working to provide the best possible care and support for premature babies and their families. We hope we can raise lots of money through sales of our much loved Benji. At Milkysnugz we are passionate about bringing comfort to every family and now our award winning product is available in a nationally recognised store, we hope it will help us to reach out to more families. Seeing little Humphrey on Emmerdale has just been the icing on the cake of what has been a fantastic few weeks!”

RRP: £29.99 (twin pack) / £19.99 (for individual) Stockists:

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