Nursery Today magazine

A new buddy for Potwells

Soft toy brand and Dragon’s Den favourite BoBo Buddies signs Potwells Trading as exclusive UK distributor

Potwells Trading has signed a deal to become the exclusive UK distributor of soft toy brand BoBo Buddies.

In just three years, BoBo Buddies has sold more than 85,000 of its original backpack, supplied 800 UK retailers, and can be found in 16 countries worldwide. The BoBo team say they now looks forward to working with Potwells Trading to strengthen and develop relationships with major and independent children’s retailers across the UK. 

With a mission to create soft toys that are softer, cuter and more functional than anything else on the market, the BoBo Buddies collection sits perfectly within Potwells Trading current product portfolio. The brand gained recognition for being one of the most successful ventures on Dragon’s Den, receiving offers from all five Dragons. 

Nicola Barnett, co-founder of Potwells, which only opened its doors in January 2015, said: “We are thrilled that BoBo Buddies has chosen Potwells Trading. You only have to look at their products to see the superb design and premium quality. I have always admired the products and I am 100 per cent confident retailers will fall in love with the BoBo Buddies collection at first glance!” 

The BoBo Buddies collection includes the flagship toddler backpacks with reins, as well as the recently launched baby collection, featuring rattles and teddy bears, teeters, comforters, and blankets. 

James Roupell, Founder of BoBo Buddies added: “We are very much looking forward to working with Potwells Trading as we introduce BoBo Buddies to even more stores across the UK. We wanted to work with a distributor that shares our passion for high quality, unique children’s products and Potwells Trading fit the bill perfectly. We have lots of exciting plans in the pipeline for 2016 and we believe this new distribution deal will provide the ultimate support.” 

For more information visit or contact the team on 0845 653 1493 or

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