Nursery Today magazine

A new distributor for innovative baby brand takes dribble busting to the next level

2 mums ltd, the team behind the award-winning Dribble Stop Tops have appointed a new distribution team to support their ongoing sales to retailers.

The decision to appoint bébélephant to support distribution across the UK marks the next phase in the brands mission to put a stop to dribble dramas. The distribution team is renowned for its commitment to sourcing unique and innovative products to deliver to the nursery industry, making them perfect to support 2 mums ltd increase their exposure for its cleverly designed dribble busting tops.

The innovative top has been created to provide the ultimate protection between baby’s dribble and their sensitive skin. They look and feel just like a classic baby vest, but with one big difference. A patented invisible pocket made of specialised waterproof material, with skin-like breatheability, is hidden in the Dribble Zone chest area. Thanks to the brand’s genius secret ingredient babies can dribble all day long but will stay dry. Add to this the extra high neckline, Dribble Stop Tops provides maximum coverage.

Commenting on the latest development Tracy Wilson and Emma Brown, the co-founders of the Dribble Stop Top said: “Dribble Stop Tops are currently available in a growing number of smaller boutiques in the UK and we have also had interest from overseas, we can see great potential for the product as it has truly universal appeal, but we have now reached the point that we need the right support. Taking on bébélephant is a significant development for us and we are hoping this collaboration will see our Dribble Stop Tops being available with many more main baby retailers.

“Having bébélephant on board as professional distributors who have a great reputation for innovative products, leaves us free to concentrate on the ever important marketing and also on developing our new lines, which we are very excited about.”


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