Nursery Today magazine

A new team for Evans as he forms New League

Toy Industry veteran Malcolm Evans has announced the formation of New League Marketing, a specialist consultancy aimed solely at the Nursery and Baby sectors, and infant child seats for vehicles.

Whilst having a registered trademark for both New League marketing and the baby brand Uppy Uppy, New League Marketing can assist other companies in all aspects.

With over 35 years’ experience in one industry spanning Pedigree Dolls & Toys, Superjouet, Smoby, Berchet, Vivi Bikes of Italy and most recently Kids@Play which he sold in 2017, Malcolm will offer his considerable knowledge and experience to companies in this Nursery sector worldwide.

“Over the years I’ve been involved with product development and planning, safety testing, logistics and sales, marketing and advertising – the whole lifecycle of products in our industry,” said Evans, “And now I felt it was time to start offering these services to the other business on an ad hoc basis. Whatever part of the development and launch process our Clients need help with, we’ll get involved, become part of the team and put our years of experience to good use.”

At New League, Evans will be joined by long-time collaborator, Ian Sandall, who joins as Creative Director. Ian has worked with Malcolm for over 20 years, delivering a variety of creative solutions throughout the product development process. “I’m delighted to be part of New League Marketing,” Ian said, “and having worked with Malcolm closely over the years, I know that we have a great deal to offer our clients in this exciting market.”

Ian has most recently been working with a large web-based retailer in the Far East, and FMCG companies in The Philippines as well as many UK-based blue-chip clients. He has considerable knowledge of the toy industry stretching back well over 30 years, starting off producing TV ads for Bluebird in the late 80s.

“Ian’s talents compliment my own skills” added Malcolm Evans, “and that’s why together we can offer the industry a comprehensive yet specialised service that will really make an impact on Clients’ bottom lines. We’ve already got a lot of interest from our contacts in the Trade and over the next few months we’ll be trying to get in front of as many industry people as possible to spread the word. Large and small companies can benefit from what New League offer, and I look forward to working with both new contacts and old friends in the coming years.”

New League Marketing can be contacted on 03333 448 481 or visit

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