Nursery Today magazine

A Royal step

After a steady start to 2014 Early Days sales rocketed by over 200% after Prince George was in the spotlight wearing not one but two pairs of their shoes

Shortly after Prince George was spotted by the cameras in Australasia the orders and enquiries poured in, so much so the company was forced to close its website.


Orders and enquiries from all over the UK and around the world have filled the companies order books like never before and they are now trying to recruit more skilled staff to help reduce the backlog.

Early Days, a family business have been manufacturing baby shoes since 1952 in Leicester. They launched their brand new “Leather Collection” in 2013 at Bubble where the shoes received a fabulous reaction and since then sales have gone from strength to strength.

The company will be showing once again as Bubble at the Business Design Centre London 13th-14th July and as usual at Kind + Jugend.

For a catalogue please contact sales@earlydays.ltd.uk Tel 01162 716944.


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