Nursery Today magazine

A working partnership

Ergobaby and CARiFIT become official partners

CARiFiT, creators of safe, fun, results-driven postnatal babywearing workouts, and Ergobaby, makers of award-winning, ergonomic baby carriers are delighted to announce a new official partnership.

Devised by an ante and postnatal fitness expert and approved by leading health, fitness and babywearing authorities, CARiFiT workouts are done whilst wearing the baby, offering new mothers the chance to get back into shape and bond with their baby. This mission is echoed in Ergobaby’s drive to help new parents achieve anything, big or small, #inmyergo. Their award-winning carriers are comfortable, convenient and safe to use for both baby and parent, in all stages of development - including during a workout! By maintaining the baby in close proximity, the bond between parent and child is reinforced, reducing separation anxiety, and helping to reduce symptoms of postnatal depression. 

CARiFiT workouts are carefully structured to be safe yet results-driven, with constant consideration for the comfort and wellbeing of the baby so by partnering with Ergobaby, CARiFiT is delighted to be able to offer further confidence to new parents that both parent and child can benefit from the physical effects of these innovative workouts. 

Ergobaby carriers are ergonomically designed to cradle the baby in a natural ‘M’ sitting position and to evenly distribute the baby's weight between the carrier’s hips and shoulders. Ergobaby carriers are the ultimate in comfort and ergonomics and are suitable for babies and toddlers from 12-45 lbs.

Amanda Loveday, Marketing Manager at Ergobaby UK commented: “At Ergobaby we are passionate about making carriers that support babies perfectly throughout every stage of development, and empower parents to enjoy life with their babies to the full. We love CARiFiT workouts, and their goal of supporting parents who want to get back into exercise whilst keeping their baby close is the perfect fit for our #inmyergo campaign. We’re incredibly excited to work with them in celebrating all the adventures of parenting, big or small!”

To view the Ergobaby collection and find out more about the collection and stockist details, please visit

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