Nursery Today magazine

Ad guru Hegarty launches start-up business helper

Bartle Bogle Hegarty co-founder Sir John Hegarty has joined forces with investment specialist Tom Teichman to give new businesses a helping hand.

Their company The Garage has bought a townhouse at 62 Dean Street in Soho (right) where they will offer cut-price desk space, business advice and up to £50,000, in return for a minority share of their business.

Hegarty said that The Garage would invest in companies that fit three criteria: ‘They have to have an idea that’s disruptive to a current business model. The idea needs to be scalable and we need to like the people involved.’

Teichman is the founder of Spark Ventures, which has backed, and Moshi Monsters, among others.

The neophyte companies will also receive consultancy from other experienced business names, including the Moshi Monsters founder, Michael Acton Smith, and Holly Tucker, who launched Nick Kendall and Kevin Brown, who worked with Hegarty at BBH, will provide media and marketing advice.

'I'm not nervous, I'm excited,' Hegarty said. 'As a creative I love the sense of building something from nothing. At BBH the decisions we made in the first month - like not doing creative pitches - are the decisions that stayed with us for the next 35 years. It doesn't mean you don't evolve, but you change your practices and not your principles.'

Hegarty will work full time at The Garage, except for the one day a month he still devotes to BBH.

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