Nursery Today magazine

aden + anais launch new muslin brand

Award-winning brand launches muslin products at affordable price.

Global baby brand aden + anais, the creators of the award-winning muslin swaddle announce the launch of aden by aden + anais, a new brand that unites the magic of muslin baby products with affordable pricing.

Raegan Moya-Jones, the co-founder of aden + anais, said: “We believe that soft, breathable muslin is the only fabric you should use on your babies. We also believe that every parent and caregiver should have access to this wonder fabric and its benefits— which is why we introduced the aden by aden + anais collections. By creating similar products to our aden + anais range with just minor adjustments, we are able to make the calming assurance of muslin accessible to everyone everywhere.”

Made from muslin and woven with 100% cotton, the aden product collection features a unique fabrication that is extra-soft, breathable, and durable. It is gentle on babies’ skin, stays soft wash after wash, and stands the test of time.

aden by aden + anais is now available in Babies “R” Us stores. Products retail between £7.49 and £29.99.

Check out their website.

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