Nursery Today magazine

All about communication

New communications partner for BreathableBaby

One of the world-wide leaders for breathable bed linen, and the inventor’s of the original breathable cot liner – BreathableBaby – has joined forces with Kaleidoscope Communications to further raise the profile of this best-selling brand.

With over 17 years producing quality baby products, BreathableBaby is an expert in innovative performance fabrics and its products are made exclusively using Air Channel Technology (ACT). This science allows air flow access inside fabrics, ensuring that they cannot be compressed to form an airtight seal, allowing continual access to air, as well as allowing temperature control. 

Over the last year, the company has consolidated its range of liners and co-ordinating accessories in classic shades of grey, soft pink and blue with new prints including Twinkle Twinkle and the hugely popular Tiny Tatty Teddy.

Rachelle Harel, from BreathableBaby, comments: “In the time since our 2012 launch, BreathableBaby UK had focused its marketing activities on growing awareness among the trade, and   it has fast become a popular stock item for nursery retailers across the country. We now intend to implement a targeted consumer-facing campaign in support of this and Kaleidoscope Communications is the ideal partner to help us raise the brand profile.”

For more information about BreathableBaby products, contact Rachelle – or call 07976 773486.

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