Nursery Today magazine

Allison Baby reignites Graco with Vista PR

Allison Baby has appointed Vista PR, experts in the family market, to resurrect the Graco brand in the UK.

Vista will build a vibrant, stand-out social brand that will engage a younger, fashion oriented audience. Smart social campaigns, influencer advocacy and brand building media coverage will drive sales with families.

Lucy Reeves, Client Lead at Vista said: “We’re going to create buzz for Graco. We are clear on its place within the Allison Baby portfolio and are confident that we can carve a distinct, profitable positioning for it in the UK market.”

David Welsh, Managing Director, Allison Baby UK, said: “Vista showed us that they understand the Graco brand and their expertise in brand building communications will help us to achieve our business objectives. 2019 is about laying the foundations for fast growth in 2020, with product development and brand awareness a key focus. We know that Vista is the agency to support us in this exciting journey ahead. We’re looking forward to the partnership.”

Graco fits perfectly into Vista PR’s portfolio of quality, leading brands with adventure and innovation at their core, which includes Micro Scooters, LittleLife, Babyzen, Peg Perego and Luxury Family Hotels.

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