Nursery Today magazine

smarTrike announce partnership with UK expert

smarTrike, the multi award-winning brand behind the world’s most popular tricycle has engaged Dr Amanda Gummer, the UK’s leading child development and play expert, in an exclusive agreement for 2016

As one of the UK’s most respected toy experts, having Dr Gummer on board as an independent specialist for 2016 is a truly significant endorsement for the brand. The news is announced days after the brand scooped gold for best Toddler toy in a respected national parenting awards programme with Prima Baby magazine and undoubtedly further reinforces its position as the leaders in this category. smarTrike remains committed to creating the very best triking experience and thanks to its fast growing awards list and enviable celebrity fan base it seems they are getting something right!

The new partnership will see the founder of The Good Toy Guide work closely with the brand to support a number of its campaigns this year, including The Big Stroller Swap, its hugely successful annual activity to encourage families to use their trike instead of their stroller for one week.

smarTrike have also brought Dr Gummer on board to provide expert advice and top tips to support its communication with their consumers, as well as engaging with the brands social media platforms delivering content and running live chats. Dr Gummer’s involvement in the brands ‘View from the Trike’, an exciting new project for 2016 is a key element of the work - and of course inclusion in Fundamentally Children’s Christmas campaign will round off the year.

“Thanks to her unrivalled knowledge and experience Dr Gummer presented the perfect partner for us,” said smarTrike’s Sales and Marketing Manager, Yael Meir. “Working with her exclusively is an exciting development for smarTrike and we are extremely proud to have such an influential UK expert on board to support and advise us this year.

She continued: “As a brand we remain committed to inspiring families to enjoy the great outdoors and encourage little ones to play outside. Having Dr Gummer’s backing for our 2016 campaigns is such an honour and we look forward to seeing the impact her support will have.”

Speaking about the new relationship with smarTrike Dr Amanda Gummer said: “It's great to be involved in such wonderful initiatives and help SmarTrike support parents in giving their children a healthy balanced play diet by making it easier to enjoy the great outdoors.”

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