Nursery Today magazine

Another bumper Harrogate show on the cards

Almost 150 companies exhibiting at North Yorkshire event.

The show also promises a great international presence with brands from around the world including France, Italy, Spain, Poland and China.

Adrian Sneyd, the show organiser, said: “Bookings have been coming in thick and fast in the last few weeks and as well as some of the large well-known brands, we are delighted to welcome almost 50 new companies with new products adding an exciting element to the show.”

Exhibitors making a huge visual presence include Bebecar UK, Silvercloud Trading and East Coast Nursery Products, and Obaby in Hall A; Babystyle UK, Joie Childrens Products (UK) and Hauck Fun For Kids in Hall B; Lapsi UK in Hall C; Peg Perego in Hall D; and Claire de Lune in Hall H.

Once again, the Baby Products Association has organised a fantastic line-up of speakers with a Seminar Programme guaranteed to add value to all buyers attending the show.

GfK, the Market research company, will be defining the ‘premium baby shopper’ having noted that 2015 saw a return to value growth across core baby care and nursery products, begging the question ‘is a return to premium a blip or a trend?’

In addition, having carried out an extensive survey in 2015, the Institute of Mums will be giving an interesting overview of the second-hand baby goods market and the affect that this has on new sales.

Also highlighted will be ‘Catwalk to Sidewalk’ and how fashion influences parents’ buying decisions; the shift in media landscapes and how best to target marketing; and centralised stock control for multi-channel retailing.

Full details about the show including a full list of exhibitors, Seminar Programme and details of networking events can be found on the website at www.nurseryfair.com – also, if you haven’t already done so, don’t forget to pre-register to ensure swift and easy entry to the show – it's free to attend for all trade visitors.


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