Nursery Today magazine

Another Fit 0/16 trade show ends in success

Fit 0/16 – the international trade show for Baby & Children Wear in Sao Paulo closed its 46th edition on Wednesday.

Latin America’s largest event for kids’ fashion anticipated the autumn/winter trends of 64 brands and received about 4,000 trade visitors during the four days of the event.

International market leaders exhibited at Fit 0/16, amongst other well-known companies such as Animê, Authoria, Calvin Klein, Ellus Kids, Momi, Pituchinhus’s, Pimpolho and Tommy Hilfiger.

Despite the difficult economic situation in Brazil, the majority of the exhibiting brands reported business results beyond their expectations.

Koelnmesse, a leading German trade fair organiser who took over the responsibility for Fit 0/16 from the founders of Interfeiras, Dieter Brockhausen and Humberto Rebonato, for this show, is especially impressed by the commitment of the industry to the business platform.

In close dialogue with the exhibitors Koelnmesse already discussed and identified strategic changes to further develop Fit 0/16 based on the feedback of the industry.

“We feel the need to make the event stronger. Therefore, it’s our job to make the fair grow, together with the exhibitors. Our database features customers from all over the world. We aim to bring these customers to Brazil and offer them our services with the same expertise as in Germany,” said Denis Steker, Koelnmesse’s Vice-President International /Outbound Fairs.

The next fair is on 2-5 June 2016.

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