Nursery Today magazine

Aquadoodle launch partnership with Virgin Atlantic

TOMY has announced a partnership with Virgin Atlantic to support its Aquadoodle range.

The ‘Summer of Aquadoodle’ campaign runs throughout July and August with a wealth of activity including on-board advertising and promotions, a digital partnership with Virgin Atlantic Flying Club’s Well Red newsletter and sampling activity.

On Friday 29th July TOMY will launch the campaign with a one-day takeover at Gatwick airport – the Aquadoodle team will be entertaining Virgin Atlantic customers with on-the-spot giveaways and games whilst they wait to check-in. The toy giant has also supplied the airline with a selection of products from Aquadoodle's travel range featuring Doodle bags for on-board sampling. 

As part of the campaign TOMY have collaborated with family vloggers, sending them on a once in a lifetime trip to Disney World Orlando. Aquadoodle Ambassadors, Nick and Rebecca will be documenting all the action from their trip to Orlando with the Frozen and Colour Doodle Bags.

The activity has also been supported through an online partnership with Virgin Atlantic Flying Club’s monthly newsletter, Well Red. The digital promotion launched last week and offers Flying Club's  1.3 million UK members the chance to win a money can't buy experience at Hamleys flagship store on Regent Street courtesy of Aquadoodle.

With over 15 years of quality and success in the market, Aquadoodle from TOMY is recognised for its creativity and educational benefits for toddlers aged 18 months up.  As the brand leader in top quality drawing with water the Aquadoodle range remains innovative and has expanded this year with a selection of licenced Travel Doodle Bags from Disney Frozen, Minnie Mouse and Peppa Pig all perfect for fun on the go.

Camilla MacQueen, UK Brand Manager said: "We are delighted to announce our partnership with Virgin Atlantic. Aquadoodle is a priority brand this year and our campaign with Virgin Atlantic showcases the variety of travel friendly products available. It also demonstrates the benefits of travelling with the Travel Doodle Bags first hand and allows us to reach new customers."

TOMY have also been gifting Virgin Atlantic flights with other travel toys including the brand new Mini-Pop Up Pirate from TOMY's successful games portfolio, which is set for release in August. / / @TomyToysUK



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