Nursery Today magazine

Argos toy exchange Christmas gift to Barnardo’s: more than £1.9million raised in three years

This year’s Argos toy exchange provided a bumper Christmas bonus for some of the UK’s most disadvantaged children, with more than £660,000 worth of secondhand children’s toys donated to Barnardo’s, thanks to a deal with the leading toy retailer.

During the eight week Argos Toy Exchange campaign, which ran during October and November 2014, donations to Barnardo’s rose by more than 55,000 bags.

Barnardo’s Director of Retail and Trading, Gerard Cousins said: “This is the third year and we are delighted that the Argos Toy Exchange has again proved such a success, particularly in a challenging economic climate. The donations we received ahead of the busy Christmas period gave a substantial boost to our stock and provided a real festive bonus to those in need.

“Donations are absolutely essential to keep our stores trading. All profits from selling these toys are ploughed directly into Barnardo’s work with vulnerable and disadvantaged children, so a huge thank you to everyone who has taken part.”

Amy Whidburn, the head of corporate responsibility for Argos, said: “As a family retailer, we are delighted that the money raised is going to help support some of Barnardo’s vital causes such as early years development and vocational skills training. We know how much of an impact this will make to disadvantaged families and would like to thank our customers for their generosity in raising over £1.9 million over the last three years.”

The Toy Exchange is in the third year of a partnership between toy retailer Argos and children’s charity Barnardo’s. It encouraged Argos customers to donate their pre-loved toys at stores across the UK, to be sold through Barnardo’s network to raise money to benefit some of the most disadvantaged children and young people across the UK.

Those making donations were rewarded with a voucher offering £5 off a £35 spend on toys at Argos, valid right up until Christmas Eve.


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