TOMY Acquires Boon

TOMY International has announced the acquisition of Boon, Inc. and Keen Distribution LLC

Boon - the privately-held developer, marketer and distributor of creative mother, infant and toddler products - has had net sales of a staggering $23 million over the past 12 months, with sales growth expected in the second half of 2011 and in 2012.

Curt Stoelting, CEO of TOMY International, commented: "We are delighted to have completed the acquisition of Boon and Keen Distribution."

TOMY International has funded the acquisition with approximately $20 million from its existing cash and will continue to drive the company forward. Boon/Keen's senior management will retain approximately 20 per cent carry-over ownership.

Curt added: "Their existing and recently developed, innovative mother, infant and toddler products are a great fit with our existing The First Years, Lamaze and JJ Cole Collections brands. We plan to aggressively expand Boon/Keen internationally and support growth into new product areas, while maintaining their existing premium positioning."

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