Nursery Today magazine

Award Winning Toy Brand Janod Available at Baby Brands Direct

Baby Brands Direct has increased its portfolio of brands with the addition of Janod, a company with a 50 year strong heritage in the design and manufacture of wooden and cardboard toys.

Made in vibrant colours using water based paint on their high quality materials, these toys are created with enjoyment through natural play and development opportunities in mind.

The toys available through the wholesaler span categories including pull alongs, activity cubes, puzzles, walkers to balance bikes, creating a range of products types that cater for children from 12 months to 9 years whilst also providing retailers with a selection of market price points within each category.

Operations Director at Baby Brands Direct comments, ‘it was love at first sight for me, the products are simply beautiful from the imaginative Hen’s looping activity station to the Mademoiselle’s doll’s pram. It is clear why they have won the award for ‘Best Preschool Gift Range’ at the Progressive Preschool awards last week. The toys are also well priced for the quality and development value they offer, alongside gift appropriate packaging. It is wonderful to offer this range that encourages a really true form of imaginative play that delights and ultimately creates fond childhood memories.’ 

Retailers can view the full collection of Janod toys available at trade price from Baby Brands Direct here. Account holders can enjoy no minimum order quantities or values, a mix and match across 80 plus leading industry brands, a quick dispatch service and annual loyalty credit.

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