Nursery Today magazine

Awards and accolades continue to roll in across licensed and pre-school lines

Golden Bear is celebrating after receiving a plethora of awards across its toy ranges in a year that saw the company expand its licensed portfolio and explore new territories.

The company’s kid-tough pre-school construction vehicle range My First JCB has received a host of consumer award accolades with its latest introduction. The Stacking Stanley Mega Truck  won gold in the new MadeforMums Awards, while the Fun Farm Tractor Tim vehicle picked up bronze in the Right Start Best Toy Awards.  The award wins come in a busy few months for the JCB brand which also saw the Stacking Stanley Mega Truck achieving Recommended status in the acclaimed Fundamentally Children’s The Good Toy Guide.

The Run-along Fun Sounds Twirlywoos also celebrate awards success this month. Winning gold in the Lovedbyparents Awards earlier in the year, the range has achieved gold in the Practical Pre School Awards and has also recently been rated as Highly Commended by the Right Start Best Toy Awards.
Accolades have also been awarded across Golden Bear’s wider licensed portfolio with the new Something Special Mr Tumble’s Fun Sounds Musical Car and Oddbods Voice Activated Interactive Fuse and Pogo Soft Toys being awarded gold and silver awards respectively in the Independent Toy Awards, and the new Justin’s House Playset winning gold for the best stimulative toy in the Lovedbyparents Awards.

“We’ve had a fantastic run of award wins over the last few months,”said Katherine Pierce, Senior Licensing and Marketing Manager. “As a company it’s wonderful to gain consumer and industry recognition for not only our new licensed ranges coming on board but also celebrating innovation across existing product lines.”


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