Nursery Today magazine

Baby Barn latest retailer to stock NaturalStart

Baby Barn of Rugby is the latest retailer to stock NaturalStart, a new 100% natural premium cot mattress collection with innovative baby pocket spring technology to offer postural support to babies and infants.

Launched by Harrison Spinks, one of Great Britain’s most established bed makers, NaturalStart utilises 175 years’ experience in manufacturing luxury beds. The collection combines 100% natural materials and world-leading pocket spring technology that adapts to the sleeping position of the baby.

The patented BabySprings in the mattresses are the smallest baby-sized pocket springs in the world, working individually and in partnership with each other to gently respond to any change in the baby’s sleeping position, ensuring perfect postural support throughout the night. In addition, the mattresses feature luxurious natural fillings such as Herdwick wool, cashmere and mohair along with a layer of hemp grown on the company’s 300-acre farm in Yorkshire just 18 miles from the factory.

Family-owned Baby Barn, which is the largest independent nursery store in Warwickshire, is the second retailer to stock the NaturalStart collection since the range was officially launched at The Baby Show, London Olympia.

Steve Truswell, Sales Director for Harrison Spinks’ Nursery Division, said: “Since the launch in October we are thrilled to announce Baby Barn as the latest retailer to stock our 100% natural premium cot mattresses. Sleep is vitally important for a baby’s development, which is why we used our renowned expertise to design and develop a range of mattresses specifically for babies.”

Baby Barn Manager, Noreen Fawcett, said: “Harrison Spinks has a well earned reputation for quality mattresses for adults so we’re excited by the new cot mattress collection with the natural fillings and unique spring technology.”

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