Nursery Today magazine

Baby Brands Direct launches new feeding range!

The company has launched 10 new innovative Fisher-Price products

Baby Brands Direct continues to excite the nursery industry with their latest launch of feeding products by Fisher-Price, one of the world’s leading pre-school brands.

With over 10 new innovative products, customers will see additions across toddler cups and food preparation and weaning categories. The brand is synonymous with unique design, pure style and high quality, and of course, this new feeding range is no exception. Each product has been carefully designed to ensure that functionality goes hand in hand with an appealing design.

From the exciting addition of sippy cups with rotatable valves, suction bowl and plate sets that stay secure while baby eats, through to wrap around spoons that swivel, twist and bend, Baby Brands Direct’s product range demonstrates their commitment to sourcing and introducing well considered and design-led baby products to independent retailers.

The very core of the collection is the Stack n’ Store Sippy 2 Pack, two cheerful, colourful cups that are smart for sipping, and even smarter for storage. Handles can also be removed as baby grows and cups can be stacked together to prevent cupboard clutter.

Baby Brands Direct’s Head Buyer commented: “The launch of the Fisher-Price feeding range is part of our biggest ever unveiling of new products at Baby Brands Direct. We’re thrilled to be giving retailers a huge range of new sales opportunities in the run up to Christmas. This range is truly unique; it offers retailers exceptional value and stylish aspirational products.”

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